Inside the ever-evolving landscape of internet marketing, metrics like clicks, impressions, and conversions function as vital signposts for assessing the achievements campaigns. However, discrepancies over these metrics across different platforms usually are not uncommon and may pose significant challenges for marketers striving to create data-driven decisions. This short article expl... https://canvas.instructure.com/eportfolios/2979395/Home/Understanding_Discrepancies_in_Clicks_Impressions_and_Conversions_Across_Platforms_